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Serotonin boosting billboards. A simple idea to turn billboards into SAD lamps won 3rd Prize at Ocean's Digital Creative Competition, earning funding for Saatchi & Saatchi to bring it to life. The work was to promote vitamin and supplement brand, Solgar. Serotonin boosting billboards were rolled out on Blue Monday, the saddest day of the year, in Birmingham, Manchester and London.

Case Study





Evening Standard


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